A brand design firm specializes in creating visual elements that communicate your company’s personality and values to your customers. They also make sure these elements are consistent across all your marketing materials and website.
Design agencies are best suited for larger brands that need a complete design solution, but freelancers are great for smaller businesses. Both offer the same end goal: to sell your product or service. However, the way they accomplish this is distinctly different.
Branding companies focus on the overall image of your brand, including its name, logo, and visual identity. They use a wide range of tools and techniques to create a cohesive and memorable visual representation. They also help you develop a tone of voice and messaging to guide the ways you communicate with your audience.
A well-designed logo and brand will set you apart from competitors, increasing the perceived value of your business. This intangible value will eventually turn into monetary value and give you more leverage within your industry.
Example: The Body Shop
A brand refresh can make your company more relevant to current and potential customers. It can also signal a new direction for your company, and encourage employees to align their work with this new vision. Branding agency GreyBox Creative redesigned The Body Shop’s logo and visual identity to reflect their newly focused positioning: “From the inside out.” Their new simple logo reflects their desire to connect with people in meaningful ways that matter most. Their new color palette and simplified typography speak to their emphasis on natural and organic products. brand design firm